Redesign 2010 & 2008
For the second time in the last 2 years, the on-air marketing team at History has asked Blue Room to redesign the look and feel of the network gfx package. The main task was to evolve the strength of the current logo and tagline “Made Every Day”, and make the arrow (aka Propel) a bigger player. Other initiatives were to brighten up the tone/color palette, and create a sense of place and destination to showcase all the personalities from their hit series.
To reinforce the tagline, we added the word MADE into the channel’s new tune-in language. For example, Ice Road Truckers is “Made Every Friday at 9”. In addition, we created a new set of ID’s and promo buttons that feature the tagline as a standalone 3d element. Lastly, green screen footage of the series’ personalities will be added to the networks navigational elements where they will be speaking directly to the viewers about making history every day.
In developing the new package, we were responsible for creating a gfx bucket system for various requirements and programming types. History’s diverse grouping of shows and promotion include personality and non-personality driven series, feature films, specials, big events, marathons & stunts, web, consumer products, and On-Air navigation in both the US and Internationally.
After the Domestic package was delivered, we were tasked with conforming AE Kits & Animations to International standards, including Latin America, Germany, England, Italy, Spain, Korea, Japan, Southeast Asia, Israel, Turkey, Australia, and New Zealand.
To reinforce the tagline, we added the word MADE into the channel’s new tune-in language. For example, Ice Road Truckers is “Made Every Friday at 9”. In addition, we created a new set of ID’s and promo buttons that feature the tagline as a standalone 3d element. Lastly, green screen footage of the series’ personalities will be added to the networks navigational elements where they will be speaking directly to the viewers about making history every day.
In developing the new package, we were responsible for creating a gfx bucket system for various requirements and programming types. History’s diverse grouping of shows and promotion include personality and non-personality driven series, feature films, specials, big events, marathons & stunts, web, consumer products, and On-Air navigation in both the US and Internationally.
After the Domestic package was delivered, we were tasked with conforming AE Kits & Animations to International standards, including Latin America, Germany, England, Italy, Spain, Korea, Japan, Southeast Asia, Israel, Turkey, Australia, and New Zealand.
Versions
Credits
- History Channel
2010/2008 SVP Marketing: Chris Moseley
2010/2008 VP Marketing: Tim Nolan
2010 Cr. Director: Pablo Pulido
2010 Cr. Director: Krista Liney
History International
2010 VP Marketing: David Maciolek
2010 Producer: Arianny Rodriguez
2008 VP Marketing: Anne Craig
2008 Producer: Jessica Tell
Blue Room
Exec Producer: Chris Gargani
Cr. Director: Brian Aumueller
Art Director: Steve Harper
Producer: Laurenn Reed
2010 Animators:
JunSik Na
Adam Pearlman
Andrew Cleary
Paul Waszak
2008
Designer: Jorge Peschiera
Animators:
Chieh Yen
Yoshiyuki Nakahashi
Anthony Serraino
Leah E'sperance
Pitched vs Final
In creating a refreshed visual identity for History it was important for us to play off of the strengths of the former logo, opposed to a complete rethinking. For the logo we deconstructed the frame and holding shape to essentially ‘free’ the H logoform, and transformed those elements into an arrow and 'timeline.' These new design elements became a strong addition to the logo, connecting past to present while evoking forward motion.
Full Collection of Logos from 2008
Updated logos and station ID’s were created for all five History channels (History, History HD, History en español, History International and Military History). Logos were also designed for History Education, History Mobile, History magazine, History VOD and HDVOD, History Special Presentation and Save our History.