Blue Room

The American Animal Hospital Association came to Animal Planet with the goal of creating a cross-platform branding campaign that would persuade pet owners around the country to seek out AAHA-accredited veterinary practices. In addition to giving them a way to convey that message, we created original characters for them to use in the on-air spots and the accompanying print ads. For the commercials, we built a paper world around their chosen spokeswoman to illustrate the importance of regular vet visits through a mixture of motion graphics and stop animation.

Credits

• Animal Planet
  Marketing Director: Michael Eisenbaum
  Supervising Producer: Pauline McAuley
  Production Manager: Travis McGhie
  Marketing Coordinator/Adsales: Sam Gladis

• Blue Room
  Exec Producer: Chris Gargani
  Director / Cr. Director: Brian Aumueller
  DP: Graham Willoughby
  Sr. Producer: Lauren Muir
  Editor: Michael Kardis
  Associate Producer: Carol Jacobs
  Stop Motion Photography: Carol Jacobs
  Art Director & Lead Animator: Paul Waszak
  Animator: Jordan Makow