Ron Jaworski
RCN had signed Darrell Green (the famous Redskins player) and Ron Jaworksi (aka "Jaws" the ESPN Monday Night Football analyst) as spokesmen for their DC and Philly markets but weren't sure how to use them in their ads. Since neither is a professional actor, we decided to utilize their strengths as compelling characters by giving them a chance to honestly discuss their experiences in a documentary format.
Using the "interrotron" system developed by Errol Morris, the documentary filmmaker, we set up a teleprompter in front of the camera and projected the interviewer's face onto it so that Darrell and Ron would look directly into the lens and interact with the interviewer in a candid, less formal way.
Then we asked guided questions that would help us weave together their stories with topics that support RCN's initiatives.
In the end, the vignettes give the viewer an intimate look into the lives of these two men and, by concentrating on the themes of community and charitable works, really reinforce RCN's new tagline: "Come Home to RCN."
Using the "interrotron" system developed by Errol Morris, the documentary filmmaker, we set up a teleprompter in front of the camera and projected the interviewer's face onto it so that Darrell and Ron would look directly into the lens and interact with the interviewer in a candid, less formal way.
Then we asked guided questions that would help us weave together their stories with topics that support RCN's initiatives.
In the end, the vignettes give the viewer an intimate look into the lives of these two men and, by concentrating on the themes of community and charitable works, really reinforce RCN's new tagline: "Come Home to RCN."
Credits
- RCN
Sr. Producer: Melanie Smith
- Blue Room
Director: Brian Aumueller
DP for Darrel Green : Steven Faulkner Moyer (The Arsenal)
DP for Ron Jaworski : Graham Willoughby
Creative Director: Brian Aumueller
Exec Producer: Chris Gargani
Sr. Producer: Lauren Muir
Editor: David Gargani
- Adobe After Effects, Alias Maya, C4D, Mocha